The Importance Of Retail Design And Space Optimisation

14th November 2018

The Importance Of Retail Design And Space Optimisation

As your retail business grows, you will need to make some changes to keep up with that growth and continue the positive trend. More customers means more sales and more sales means you need to have more inventory on hand to meet the needs of those customers. While adding on to your current business location or moving your retail location to a larger building would be a good solution, it can also be an expensive one and one that would mean a loss of some of your customer base as the move could make it more difficult for them to find your store.

Another solution, and one that doesn’t cost a lot of money or require knocking down walls for an expansion, is to take a closer look at your space optimisation and use some retail design techniques to improve on it. From adding innovative retail storage solutions, to installing new shelving units in your storage room, optimising your retail space is important for your success. Let’s see how:

Optimizing Store Layouts

Optimising your store layout is one of the best ways to make the space you have work harder for you. You can add more floor space for product displays and add more storage space for additional inventory in your back room. While much of the store layout is based on the way your building is constructed and designed, there are some things that you can do to optimise that space and add more inventory to your selection.

The first thing you will want to do is to create more floor space just inside your door. This way, customers can enter your store and orient themselves to the layout without feeling cramped. Think of it as a decompression zone.

Action Storage Shelving Solutions

Typically, when customers enter a retail store, they turn to the right and that is where your most powerful selling location should be. With attractive, space saving shelving from Action Storage, you can put your hottest sellers in this zone and see an increase in sales right away. These should be impulse items or promotional items. Then, you can create a sort of shopping path that will lead your customers through your store, enabling them to see everything you have to offer before finally checking out.

Now that you have the retail space of your store optimised, it is time to make more space in the storage area. Action Storage offers a wide range of high quality, durable shelving solutions that will help you make the most of your storage room and enable you to carry more inventory on hand, which can be especially useful during the busy holiday season.

To learn more about Action Storage and their full line of retail storage shelving systems, contact them today!

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